This year’s Heineken House at the Ultra Music Festival utilized Eventstar’s sleek Curv structure.. The structure included stacked panoramic glass around the perimeter as well as two operable garage doors. This design configuration helped to execute Heineken’s “Grunge Garage” theme. The balcony section made a return, and gave festival-goers that iconic VIP view of the Worldwide Stage. Heineken created multiple tech experiences within the structure to fully immerse visitors in what the brand has to offer.
Eventstar’s signature Cuve Structure® made a return to Indio’s iconic Empire Polo Grounds, home of the Coachella Valley Music and Arts Festival. Once again, this installment of the Heineken House featured top DJ’s, cold beer and a home-style outdoor patio deck for guests to enjoy. Leaving no opportunity to impress untried, Heineken House featured a “Sustainable Dance Floor” powered by attendees dancing to the tunes of artists such as Diplo, Too $hort and Warren G!
The Heineken House continues to dominate the festival scene coast to coast, defining what it means to have a truly branded party experience.
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