The Los Angeles Auto Show returned to the LA Convention Center and Gilbert Lindsay Plaza (GLP) this Novemeber for the 2016 edition of “The LA Auto Show” and “Automobility LA”.
Earlier in the year, Eventstar Structures was selected to design, manufacture and install what would become the Technology Pavilion during Automobility LA, and the Toyota Pavilion during consumer days. Two structures were designed to enclose over 50,000 square feet of GLP. Three connector structures were strategically placed to create the look and feel of one continuous event and convention space.
Organizers of the show wanted to create a useable event space without disturbing the 30’+ tall trees in GLP. To accomplish this, a custom structure with an apex height of over 50’, supported by 33’ reinforced columns, was designed to actually integrate these trees into the event space. Two “bump-out” sections were carved out near both ends of the structure to limit complications from tallest trees in the plaza.
Beyond the challenges of design and manufacturing, this project proved to be a logistical nightmare. Install and Dismantle timelines were severely constricted. The 30,000 sq. ft. exhibit structure had to be installed and turned over in 72 hours and dismantled in 24 hours during the transition from industry/press days to consumer days. The footprint in such a busy area as Downtown Los Angeles. Also limited back of house and truck loading spaces. By carefully crafting movements with exhibitors and vendors alike, we were able to successfully execute the project plan.
This year’s LA Auto Show was another success. Industry titans such as BMW, Toyota, Honda and Ford featured hundreds of vehicles, including concept cars that may not even see the road this decade. The show stopper was Olli, a self-driving, autonomous vehicle which successfully demonstrated its next generation technology in the Technology Pavilion during Automobility LA.
Eventstar was proud to be a part of this year’s iteration, and look forward to being a part of the LA Auto Show for years to come.
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