Pop-Up Market Tent @ La Feria del Mercado de San Miguel

pop-up market tent la feria del mercado san miguel

If you’re looking for a fresh taste of Spain, look no further than Miami and La Feria del Mercado de San Miguel. Eventstar is excited to help bring Madrid’s historic El Mercado de San Miguel to Bayfront Park with a fully customized and branded pop-up market tent.

El Mercado de San Miguel is a cherished landmark in Madrid that prides itself as a center for culinary culture. It is a place where professional and consumer can come together and celebrate the joys of good food. It has a cultural heritage that extends back over a hundred years.

The Challenge:
Turning a Historical Landmark into a Temporary Pop-Up Market Tent

As part of an effort to extend the tradition of El Mercado de San Miguel beyond Spain’s borders, the market is going on on the road. Miami was designated as the first stop. That means Eventstar is the first tent manufacturing event structure company to grapple with the question: how do you turn a century old Spanish institution into a contemporary event space in the heart of an American city?

inside la feria del mercado de san miguel

The result is an open circular tent with a tapas bar at the center that is surrounded by kiosks and outdoor seating. The overall look of the tent is tailored with Spanish flair and sealed with the Mercado de San Miguel’s signature small “m” logo. The space is 9,000 square feet with four main stations in addition to the bar and numerous carts.

“It’s a very interesting concept that brings the local downtown urban landscape into the space,” explains Eventstar president Alain Perez, “Every product here either came from Spain or it’s a Spanish type of preparation.”

La Feria features everything you’d come to expect when celebrating Spain’s delicious culinary tradition. There is an ample amount of sangria, montaditos, gazpacho, coca (a Spanish version of pizza without the tomato sauce), fish, a wide variety of grilled meats and much more.

In addition to the food there you might come across live music and dancing. Catch it before it ends on January 31, 2016!

Get more information on Eventstar’s upscale event tents:

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